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Campaigns

Game Action

Game Action is our annual War Child Steam Sale raising money to help children affected by war across the globe, taking place on 2nd-7th May 2024.

We vow to never give up on children whose lives are affected by conflict.  

Game Action brings together developers and publishers from across the globe to highlight the importance of protecting, educating, and standing up for the rights of children caught up in conflict. 

Join us between the 2nd-7th May 2024 on Steam to get your hands on some unmissable discounts on some awesome games all while supporting children affected by war. 

Check out our Steam Sale page

Game Action in numbers

  • 1

    Week-long unmissible Steam Sale

  • 80 K

    Raised in 2023 to support children caught up in conflict.

  • 22

    Developers and publishers involved across the globe in 2023.

Game Action 2024 Supporting studios 

Game Action is proud to be partnered with so many incredible names from across the industry including: 

  • Krillbite
  • Muha Games
  • Vertigo Games
  • Mixed Realms Pte Ltd
  • Daniel Muillins Games
  • No More Robots
  • Lonely Troops
  • Fullbright
  • Arbor Hill Productions
  • Postmeta Games Limited
  • Tobias Springer
  • Varagtp
  • Milestone
  • Wired Productions

Game Action from 2021-Now

The first Game Action took place in November 2021 and was absolutely jam-packed full of streams, sales and events:

Winter Streaming Festival 

Kicking off on 23 October 2021 and running for five weeks, The Winter Streaming Festival took place across Twitch, and was powered by Tiltify. We partnered with dozens of streamers from across the world who hosted charity streams on their Twitch and YouTube channels, and generously donated the proceeds. 

 DIVA 11-hour Marathon Stream 

The team at DIVA kicked off Game Action in style by hosting a marathon stream on 23 October 2021. Playing a different game every hour and giving away exclusive prizes for 11 hours, all while raising money for War Child. 

 Football Manager 22 Xbox Edition Global Reveal

In collaboration with Game Action, the team at Sports Interactive exclusively showcased the Football Manager 22 Xbox Edition in the global reveal of their new game.

The Winter Sale 

From 2-9 November 2021, The War Child Winter Sale partnered with studios large and small in a week-long sale on Steam. Showcasing the best of the best with amazing discounts.

After an amazing first year in 2021, Game Action has become a beloved staple in the War Child Gaming calendar, raising $200k since it began. 

 

We'd love to hear from you 

If you are a streamer who wants to get involved, a studio or developer interested in working with us, or just simply want to find out more about Game Action, get in touch. Please email [email protected]

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