War Child is a successful and influential campaigning organisation.
Our flagship HELP campaign was launched in July 2015 with the aim of influencing the 2016 World Humanitarian Summit.
The centrepiece of the campaign was ‘Duty of Care’ – a hard-hitting interactive gaming-style video highlighting the horrors faced by children in war – which was watched by hundreds of thousands of people around the world (see below).
Lots of influential politicians, decision-makers and celebrities shared the video and the accompanying petition.
By the time of the World Humanitarian Summit, 10 months later, more than 22,000 people had taken action and shown their support for helping children in conflict.
Other War Child campaign success
Back in 2014/15 we ran a campaign that we called ‘Bright 2015’, which aimed to persuade the main political parties in the UK to make a commitment in their general election manifestos to protect war-affected children.
It was the first time anyone had attempted this on behalf of children in war.
More than 10,000 people signed our online petition, and our Youth Engagement Panel secured face-to-face meetings with some of the leading figures in each party, to convince them to pledge a brighter future for children affected by war.
Just a few weeks before the May 2015 election we were told that the Labour Party had put a firm commitment to protecting children in war in their