War Child has a long association with the music and live entertainment industry. For decades, it has worked with artists, labels and the music industry to release records and put on unforgettable shows for over 30 years.
A partnership rooted in a joint heritage of world class music and theatre, this is the first time the charity has made an official partnership a theatre company.
To mark the launch, LW Theatres x War Child, in association with Crossroads Pantomimes, will be launching a new campaign to celebrate ‘The Four Days of Christmas’.
The Four Days of Christmas is a digital advent calendar, which will sit on LW Theatres’ social media accounts. Each day a special post bringing awareness to one of the four main areas of War Child’s work will reveal a letter, spelling out a festive word.
Audiences can use this word to enter a prize draw to win the ultimate Panto experience at Jack and the Beanstalk at The London Palladium, including Royal Box seats with a hospitality experience; show merchandise; and a dining experience at Theatre Royal Drury Lane before or after the show.
The Four Days of Christmas is just a start. Many elements of the partnership are yet to be announced. In the future, LW Theatres will support War Child as a concert venue at The London Palladium and across the theatre estate. Audiences can expect to see A list talent in both large and intimate settings, similar to War Child’s Bastille Reorchestrated at The London Palladium in 2020 for BRITs week.
As part of the partnership, LW Theatres will also be working with War Child to provide, amongst other things, training for their staff as well as engagement sessions and new starter introductions.
