Joy Crookes, celebrated for her soulful sound and fearless storytelling, will use her platform to support War Child’s mission to protect, educate and stand up for the rights of children affected by conflict.
Crookes has previously supported War Child through advocacy efforts and live performances such as her BRITs Week shows in 2022 and 2025, raising vital funds to help children living through war.
Speaking about her new role, Crookes said;
“I'm a huge believer in the work that War Child do. It's substantial, highly impactful and constantly developing and evolving. Often the last organisation left in a conflict zone, War Child's commitment to long-term care and support of children and the local communities that will ultimately be responsible for the children is nothing short of remarkable. I'm extremely honoured to become one of War Child's Music Ambassadors and contribute to the organisation to the best of my ability.”
