Football Manager branding for 2022.

Introducing our newest ambassador, Miles Jacobson.

Football manager sells out limited edition football shirt in aid of War Child, director Miles Jacobson named as Industry Ambassador.

Miles has been involved with War Child for decades... in fact, it's fair to say that his involvement crosses centuries, as his first brush with the charity came back in 1995 when, as an A&R man with Food Records, he was involved with getting Blur onto The Help Album compilation. 


Since then, he’s continued to work with War Child throughout his transition from the music to the gaming industry, and the relationship has really flourished. He’s been a member of both War Child’s music and games committees, the creation of multiple albums, singles, concerts and two ‘game jam’ fundraising compilations. As well as fundraising, Miles has travelled to the Democratic Republic of Congo in 2011 to see our War Child projects. He’s currently working on a new War Child project in Central African Republic which is intended to fight poverty, while promoting sustainability and peacekeeping. 


Of his partnership with War Child, Miles said: “No child has started a war, so children shouldn’t be affected by war. It’s a simple premise, but sadly one that isn’t true. I first became aware of War Child when they were providing psychosocial support for children during the Bosnian war in the 90s. Thirty years later they are providing help in war zones around the world, always finding the most pressing issue to tackle in those zones for children. Whether that be safe spaces for kids to study in Central African Republic and Afghanistan or the plethora of child protection services in Yemen, they have a lean yet powerful team who efficiently raise funds and distribute them in the right way via their local teams and the best local practitioners. 


I’ve been able to see their work first hand in both conflict and post conflict zones and it’s truly incredible the difference that they make to children’s lives. I’m so grateful for the work that they do, and honoured that I’ve been involved with them for much of their history as an organisation. It is an honour and a privilege for us at Sports Interactive, and me personally, to be involved in their work – whether it be promoting them as a charity, or with the donations that we are able to give from people buying our games, and our community has been so supportive of this work too” 


Rob Williams, CEO at War Child UK said: “We are so lucky to have Miles in our corner. His unrelenting support and hard work has seen significant sums of money raised to fund our vital work around the world, and has put War Child on the map for the gaming industry – resulting in a ground swell of support. We are thrilled to welcome him into the fold as an official Industry Ambassador, as a reflection of our gratitude to his years of passion and energy for our cause. Miles has truly helped us reach more children affected by conflict and give them the chance of a better future” 

Rob Williams and Miles Jacobson.
Rob Williams (R) and Miles Jacobson (L).

Limited Edition FMFC Away Shirt in Aid of War Child. 

Football Manager’s brand-new, limited-edition football shirt has sold out in a matter of days, in support of War Child – the specialist charity for children affected by conflict.  

Within less than a week of going live, the shirts have sold out, raising almost £30k to help fund War Child’s life changing work (and breaking last year's sales record).