Guitar Hero World Tour

Guitar Hero is one of the brand leaders if not the foremost leader in the music video gaming industry. A huge hit worldwide, it has become a cultural phenomenon with apx 23 million units of the series sold to date.

In 2008 War Child forged a very exciting relationship with the brand that saw us involved with the launch event of the brand’s World Tour game which took place at the Hoxton Bar & Grill in November. War Child had the opportunity to brand the event and collect donations on the night.
Plans are currently afoot to work on further collaborations in the future.